We’re excited to launch Competitor Analysis — a powerful way to benchmark your business against local competitors and uncover review insights to stay ahead.
Key Capabilities:
- Competitor Positioning Grid– Understand strengths vs. weaknesses through key themes. Interactive view lets you explore what customers love or complain about across you and competitors.
- Sentiment HeatMap– Visualise the emotional landscape of reviews (positive, neutral, negative). Click on any block to drill down into the actual reviews.
- Keyword & Theme Analysis– Discover trending strengths and weaknesses surfaced from customer feedback.
- Rating by Source– Break down competitor reviews across Google, Facebook, Yelp, Foursquare, TrustPilot and more — all in one view.
- Reputation Score (0–100) – A weighted score combining ratings, review volume, and responsiveness. For Google specifically, see:
- Average Rating (e.g., 4.9⭐)
- Total Reviews (e.g., 295)
- Average Response Time (how fast reviews are replied to)
- Response Rate (percentage of reviews that received a reply)
How It Works
Available under: Reputation →Overview -> Competitor Analysis
- Add competitors to monitor alongside your business.
- Compare reputation scores, review counts, and response behaviour.
- Explore sentiment HeatMaps and keyword themesby clicking through to real reviews.
- Use the positioning grid to identify what customers love or complain about.
- Drill into ratings by source (Google, FB, Yelp, etc.) to see detailed review and response metrics.
Why It Matters
- Benchmark your reputation health against competitors.
- Track not only ratings, but also how responsive businesses are to customer feedback.
- See which platforms (Google, FB, Yelp, etc.) drive the strongest results.
- Make smarter, data-driven decisions to boost market position.
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