You can now create higher-quality, platform-specific AI content in Social Planner with our all-new, guided content questions powered by Content AI.
What’s Changed?
- Adaptive Experience:The content generation form now adapts to your selected platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.), asking only the most relevant questions.
- Brand Voice Integration:Brand Voice fields are auto-filled wherever possible for consistent, on-brand content. You can still override or add extra details as you wish.
- Streamlined Workflow:Mandatory fields are always visible, while optional questions are neatly tucked into a collapsible menu - expand them whenever you want more control.
- Clearer Content Goals:The new questions help you clarify your key message, content goal, CTA, and more - tailored to each social platform and content type.
How Do I Use This?
- Go to Marketing→Social Planner.
- Click the "+ New Post" button.
- Under the dropdown, select "Content AI" to launch the new experience.
(Note: This is currently available only through the Content AI option in the New Post dropdown.)
Why This Matters:
- No more generic, one-size-fits-all AI posts.
- Get more relevant content, better engagement, and less time spent tweaking.
- Brand Voice and CTA fields ensure every post matches your unique business identity.
Try it out and share your feedback for the generated content
Coming Soon:
We’ll be rolling out similar improvements to the Social Planner builder page itself soon—stay tuned!





Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article