Content AI Update: Smarter, Guided Content Questions in Social Planner

Modified on Wed, 11 Jun at 7:20 AM

You can now create higher-quality, platform-specific AI content in Social Planner with our all-new, guided content questions powered by Content AI.
What’s Changed?
  • Adaptive Experience:
     The content generation form now adapts to your selected platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.), asking only the most relevant questions.
  • Brand Voice Integration:
     Brand Voice fields are auto-filled wherever possible for consistent, on-brand content. You can still override or add extra details as you wish.
  • Streamlined Workflow:
     Mandatory fields are always visible, while optional questions are neatly tucked into a collapsible menu - expand them whenever you want more control.
  • Clearer Content Goals:
     The new questions help you clarify your key message, content goal, CTA, and more - tailored to each social platform and content type.
How Do I Use This?
  • Go to 
    Marketing
     → 
    Social Planner
    .
  • Click the "
    + New Post
    " button.
  • Under the dropdown, select "
    Content AI
    " to launch the new experience.
(Note: This is currently available only through the Content AI option in the New Post dropdown.)
Why This Matters:
  • No more generic, one-size-fits-all AI posts.
  • Get more relevant content, better engagement, and less time spent tweaking.
  • Brand Voice and CTA fields ensure every post matches your unique business identity.
Try it out and share your feedback for the generated content
Coming Soon:
We’ll be rolling out similar improvements to the Social Planner builder page itself soon—stay tuned!
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