Recent Searches

No recent searches

    Popular Articles

      Articles
      View all
        Topics
        View all
          Tickets
          View all
            no results

            Sorry! nothing found for

            Google Ads Conversion Action Flow in Ad Manager

            Modified on Tue, 10 Jun at 8:56 AM

            What’s New?
            You can now 
            create, manage, and edit Google Ads offline conversion actions
             directly within Account
             Ad Manager Settings → Google Ads → Conversions
            , all without leaving the account platform!
            This simplifies the entire flow of setting up offline conversions for Google Ads campaigns, ensuring consistency and ease of tracking leads, purchases, and other key offline events.
            How It Works:
            • Navigate to 
              Marketing → Ad Manager → Settings → Google Ads → Conversions
              .
            • View a list of all conversion actions (both existing ones from Google Ads and those created via Ad Manager).
            image
            • Click 
              “Create a new conversion”
               to launch an intuitive form:
            image
            1. Conversion Name
            2. Conversion Source
               (Converted lead, Qualified lead, Purchase, Signup, Add to cart, etc.)
            image
            1. Count
               (Many per click / One per click)
            • Value settings
            • Currency
            • Click-through conversion window
               (up to 90 days)
            • Attribution Model
               (Data-driven: preset for offline conversions)
            • Save the conversion and it will automatically be created in your connected 
              Google Ads account
               via API.
            • Edit/Delete
               existing conversions from the same screen as needed.
            Note:
            • This flow is built specifically for 
              offline conversion actions
               (aligned with account's current tracking logic).
            • Support for 
              website conversion actions
               via Google Tag Manager is planned for future releases.
            Why it Matters:
            • Seamless Setup
               - No need to switch to Google Ads UI for offline conversion setup.
            • Consistency
               - Ensures that conversions match what is being tracked inside account workflows.
            • Time-saving
               - Few-clicks, fully native experience for account users.
            • Supports Advanced Campaign Reporting
               - Enables better optimisation and attribution for offline conversions.
            Notes:
            • Offline Conversions Supported
              : Lead conversions, purchases, form submissions, etc., that happen outside the website/app.
            • Existing Google Ads conversions
               are automatically brought into the view and can be selected for campaigns.
            • Conversions created in Ad Manager
               will be available for selection inside Google Ads campaign setups.
            • Uploading actual conversion events
               will be handled through account workflows - this flow covers conversion action creation & management.

            Was this article helpful?

            That’s Great!

            Thank you for your feedback

            Sorry! We couldn't be helpful

            Thank you for your feedback

            Let us know how can we improve this article!

            Select at least one of the reasons
            CAPTCHA verification is required.

            Feedback sent

            We appreciate your effort and will try to fix the article

            Preview
            0 of 0